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Archive for the ‘ad networks’ tag

Ad Networks And You

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Not everyone knows what an ad network is. They’re the middle-man between a bunch of publishers (web sites) and media buyers (people who want to advertise on those sites). The ad network collects all this ad space inventory from the publishers and sells it as a package to media buyers. Complex, no? A new article I wrote on some of the better ad networks just went live at iMedia Connection. Check it out, if this sort of thing interests you.

Written by Blaise Nutter

February 25th, 2009 at 11:51 am

Posted in Columns

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