Archive for August, 2009
5 Rules for Marketing in Niche Social Networks
My latest for iMedia Connection. Go read it if you’re curious about zombie social networks. Really, they exist and they offer serious business opportunities. If I were laughing, it might not be so funny.
Special thanks to all the people who helped out: Benjamin Christie of Gourmet Ads, Greg March of Wieden+Kennedy, Larry Weintraub of Fanscape, Ryan Stoner and Shervin Samari of OMELET, Doug Schumacher and Jennifer Sparks of Basement Inc, and of course my very understanding editor, Lori Luetchtefeld.
